HK Capital Management
HK Capital Management deal in automated trading in international stock markets and approached jakmac with a brief to create a brand identity and, a suite of collateral that would promote the organisation to perspective clients.
Corporate Identity: The brand identity gives a nod to the volatility of stock markets. Whilst the colour palette is both professional and dynamic, the arrow delivers visual reference to the growth of negative stocks.
Brochureware: Using visual cues from the corporate ID, our aim was to produce an easily digestible, visually stimulating design that would reflect the dynamism of the industry and enable the reader to easily consume all the data and information.
